Making product experiences

Making product experiences

that feel

that feel

Systems thinker with sharp product intuition.

Process

(02)

Based in an AI first approach, I balance productivity with creativity. As projects grow and evolve, my agent becomes a true sidekick allowing me to focus on high impact work.

Establishing context

Building my foundation by gathering context in one place. Product insights, project goal and market context are ingested by the agent to inform my decisions and direction.

01

Rapid prototyping

Informed by context, I explore multiple directions in prototypes. I develop concepts that balance innovation with feasibility by designing close to the real product.

02

Validation

In this phase, I validate functionality, usability, and clarity by iterating on feedback. Refining details, aligning user needs with business goals to resolve issues before final delivery.

03

Polishing

In the final stage, thorough attention is given to refine the product, nailing all the details. Ensuring it meets high standards of quality and functionality through testing, tweaking, and iteration.

04

Establishing context

Building my foundation by gathering context in one place. Product insights, project goal and market context are ingested by the agent to inform my decisions and direction.

01

Rapid prototyping

Informed by context, I explore multiple directions in prototypes. I develop concepts that balance innovation with feasibility by designing close to the real product.

02

Validation

In this phase, I validate functionality, usability, and clarity by iterating on feedback. Refining details, aligning user needs with business goals to resolve issues before final delivery.

03

Polishing

In the final stage, thorough attention is given to refine the product, nailing all the details. Ensuring it meets high standards of quality and functionality through testing, tweaking, and iteration.

04

Design stack

Design stack

Cursor

Agents & Design mode

Harness & Code editor

Cursor

Agents & Design mode

Harness & Code editor

Claude

Code, Design, Cowork

Frontier models & Skills

Claude

Code, Design, Cowork

Frontier models & Skills

Figma

Design, Make & Weave

Whiteboard & Explorations

Projects

(03)

Bannerflow

·

2026

AI Studio

Contributions

Product, Design

Banenrflows gen AI offering had low user adoption and was clunky to use.

My rework made the AI experience in Bannerflow easier to recognize and more accessible in real design workflows.

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Feature adoption

AI Studio dialog interaction flow

Bannerflow

·

2026

AI Studio

Contributions

Product, Design

Banenrflows gen AI offering had low user adoption and was clunky to use.

My rework made the AI experience in Bannerflow easier to recognize and more accessible in real design workflows.

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Feature adoption

AI identity for AI features in Bannerflow to increase discoverability

AI Studio dialog button

Bannerflow

·

2025

Content & Styling

Contributions

Product, Design, Research

The core touchpoint for localization had become a bottleneck affecting both accuracy and rate of ad publishing.

I redesigned the experience into a lighter touchpoint, making hundreds of fields feel managemable.

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Time-on-Task

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Reduced scroll

Flow for navigating localization of many elements across many creative sizes and versions

Bannerflow

·

2025

Content & Styling

Contributions

Product, Design, Research

The core touchpoint for localization had become a bottleneck affecting both accuracy and rate of ad publishing.

I redesigned the experience into a lighter touchpoint, making hundreds of fields feel managemable.

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Time-on-Task

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Reduced scroll

Content & Styling sidebar for managing localization and translations

Fields for editing many different elements with the same content

Hilma

·

2024

Hilma Storyline

Contributions

Product, Design, Branding, Development

Hilma wanted to introduced a new approach to presentations but users had a hard time grasping and adopting their model.

I worked on the customer journey all the way from messaging and branding on their landing page to the product packaging and onboarding experience in app.

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Onboarding completion rate

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Conversion rate

First step in the Hilma onboarding product tour

Hilma

·

2024

Hilma Storyline

Contributions

Product, Design, Branding, Development

Hilma wanted to introduced a new approach to presentations but users had a hard time grasping and adopting their model.

I worked on the customer journey all the way from messaging and branding on their landing page to the product packaging and onboarding experience in app.

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Onboarding completion rate

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Conversion rate

Hilma component library in action after rework

Hilma rebrand logo concept

Hilma rebrand logo concept

Hilma rebrand logo concept

Hilma landing page

About

(04)

I'm Kevin, a product designer who believes good products should feel engaging, not just intuitive.

Working at the intersection of business value, tech and user needs is where I drive the most value. Collaborating with teams to create experiences that make products feel easy and fun to use.

I'm a strong believer that B2B apps doesn't have to feel gray and square, in fact, going against that grain is a huge differentiator. Engaging design appeals to the end user, and end users wins the market.

Places I've worked

Bannerflow

Present

Since '25

Senior Product Designer

Bannerflow

Present

Since '25

Senior Product Designer

2024 - 2025

Hilma

Product Designer

2024 - 2025

Hilma

Product Designer

2023 - 2024

LUMA Energy

Product Designer

2023 - 2024

LUMA Energy

Product Designer

2021 - 2022

Try

UX/UI Designer & Frontend dev

2021 - 2022

Try

UX/UI Designer & Frontend dev

2019 - 2020

Populum

UX/UI Designer & Frontend dev

2019 - 2020

Populum

UX/UI Designer & Frontend dev

2018 - 2019

Unitalent

UX/UI Designer & Fullstack dev

2018 - 2019

Unitalent

UX/UI Designer & Fullstack dev

Track record

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Years

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Years

Expertise across the full design stack from various fields.

Prototyping

Agentic workflows

Interaction design

UX design

Design systems

UI design

Workshops

+ more

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Industries

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Industries

Across B2B & B2C

Across
B2B & B2C

Contact

(05)

Want to reach out?

Talk to me about opportunities, bounce ideas or learn more about my profile.

Want to reach out?

Talk to me about opportunities, bounce ideas or learn more about my profile.