All Projects
A handful of projects, chosen because they still hold up, not because there were more to show.
© 2021-2026
Feature
2026
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Creative insights
Short summary to describe the project
Feature
2026
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Creative insights
Short summary to describe the project
Enterprise feature
2025
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Content & Styling
Short summary to describe the project
Enterprise feature
2025
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Content & Styling
Short summary to describe the project
Onboarding
2024
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Onboarding for Hilma.io
Short summary to describe the project
Onboarding
2024
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Onboarding for Hilma.io
Short summary to describe the project
Feature
2026
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Creative insights
Short summary to describe the project
Enterprise feature
2025
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Content & Styling
Short summary to describe the project
Onboarding
2024
Content & Styling is Bannerflow's most business-critical feature — and its most navigated one. When users started reporting they couldn't find their way around it, the real problem turned out to be deeper than the UI. I redesigned the experience while making the case for why the root cause needed a different conversation entirely.
Onboarding for Hilma.io
Short summary to describe the project